St. Patty’s Day is usually associated with tiny, gold-hoarding Irishmen. But we figured with the lottery’s big ass jackpot, it might demand a bigger leprechaun to guard it. With a fun mix of live action characters and a magical CG world, we created a very memorable campaign to be proud of.
Creative Director: Taylor Siolka
Copywriter: Taylor Siolka
Art Director: Bryan Padovano
Created at R/West