Life at the gas pump is about as blasé and routine as it gets. Yet, CITGO point of sale brought forth campaign graphics and illustrated elements combined with active photos of customers to enliven the pump experience with some energy and vitality. In addition to providing the versatility required to accommodate diverse messaging, CITGO station owners believe the concept has helped the aging brand feel more contemporary.
Role: AD, Designer,
with: Joel Mitchell (CD/Writer) Nick Pipitone (Writer) Emily Ebert (Illustrator)