Life at the gas pump is about as blasé and routine as it gets. Yet, CITGO point of sale brought forth campaign graphics and illustrated elements combined with active photos of customers to enliven the pump experience with some energy and vitality. In addition to providing the versatility required to accommodate diverse messaging, CITGO station owners believe the concept has helped the aging brand feel more contemporary.
Creative Director Joel Mitchell
Art Director Bryan Padovano
Copywriter Nick Pipitone | Joel Mitchell
Illustrator Bryan Padovano
Illustrator Emily Ebert
Created at BVK